Newsflash
| Emotions And Memories Are Keys To Your Online Traffic Formula |
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| Written by Trisha Frauenhofer | |
| Sunday, 18 May 2008 | |
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Impact advertising should play a major role in your campaigns. Understanding how memories are stored as pictures will help your be more effective. "A Picture is worth a thousands words", sums it all up.
Impact advertising should play a major role in your campaigns. Understanding how memories are stored as pictures will help your be more effective. "A Picture is worth a thousands words", sums it all up. Do you remember all the words flashed on the screen and what was said, or do you remember the pictures and how the ad made you feel? Visualization is important in capturing people's minds. Emotions as well as memories play a major role in decision making. Human behavior is mostly influenced by emotions and not by logic and reason. The influence that our memories have on us drive our emotions. We want our marketing to spur emotions. Here is a little experiment I want you to try. The of the word anger, and think or image what this looks to you. Did you see facts or some kind of image in your mind. I'll bet you saw an image probably accompanied by some emotion. Scientists believe that decision making cannot happen without emotional responses. Consumers need to be able to access emotions to influence their behavior. Without the emotion, your traffic will fizzle. People want to be impacted. In marketing, you want to figure out how people relate to your product and certain experiences. These experiences trigger particular emotions which then drive their behavior. Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun. Unveiling common emotional responses will give you insight on what you must do and say to succeed with internet marketing. How your customers feel about your product is an important question. We want our customers to trust us. Understanding the mind will help you greatly with an online traffic formula. About the Author: Trisha Frauenhofer is an online marketing expert who enjoys sharing her most powerful online secrets including the Online Traffic Formula |
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